Ink Dyed
The inspiration of Ink Dyed (墨染) is the personal experience of receiving the strange gazes due to having tattoos. In modern society, consider from the film is still in the hearts of Hong Kong people. And today, if you want to get a job in Hong Kong, the appearance and impression are the first things the boss will images and judges. Although most of the people of Hong Kong have made some changes and are willing to appreciate the culture of tattoo, some of them are still not acceptable, especially the older generations who have suffered by the gang culture during the past.
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Tattoo is a general interest that anyone could have. When you know how a person likes to see what type of book, what music to listen to, what style of clothes to wear, you will know 'oh, perhaps he is this kind of guy'. Even if there is no very memorable story, as long as the people like, tattoo has been already an expression, a self-identity symbol. Therefore, in the view of the tattoo artist, it is inseparable with life. In the cases of tattoo lovers, it is their own channels of releasing emotions and self-expressions.
Whether there is no tattoo or not, the look can't equal to your personality. Even though your body is full of tattoos, you can also give a helping hand to the weak community. The appearance doesn't mean everything, because we are all the same inside. That's the core of this project, which is aimed to express in the brand.
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Tattoo is a general interest that anyone could have. When you know how a person likes to see what type of book, what music to listen to, what style of clothes to wear, you will know 'oh, perhaps he is this kind of guy'. Even if there is no very memorable story, as long as the people like, tattoo has been already an expression, a self-identity symbol. Therefore, in the view of the tattoo artist, it is inseparable with life. In the cases of tattoo lovers, it is their own channels of releasing emotions and self-expressions.
Whether there is no tattoo or not, the look can't equal to your personality. Even though your body is full of tattoos, you can also give a helping hand to the weak community. The appearance doesn't mean everything, because we are all the same inside. That's the core of this project, which is aimed to express in the brand.
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'Whatever we love, we are the same.'
Project finished in May 2017
Project finished in May 2017
Product Prototypes
The Content of Illustrated Book
Digital Images (Scanned Hand Drawings)
Mini Booth
Grad Show in HKDI
